Founder | Culture Builder | Global Brand Strategist
I’m Rachita – an entrepreneur, digital strategist, and mother of two, building powerful cross-cultural bridges between Japan, India, and Germany.
Over the last decade, I’ve helped brands like Rakuten, Kodansha, Bandai Namco, and emerging Japanese creators break into new markets with authenticity and cultural nuance. From organizing pop-culture festivals to launching creator-first influencer campaigns, I believe marketing should feel like magic – not noise.
I founded Super Sugoii to support Japanese brands and SMEs in expanding beyond borders through research, strategy, influencer marketing, events, and content. My second venture, Sugoiify, is a tech platform designed to gamify loyalty for Gen Z and Gen Alpha – blending anime, AR, and brand discovery.
I wear many hats – strategist, storyteller, design thinker, publisher, and mom. But at the core, I’m obsessed with one thing:
Making brands culturally relevant – wherever they go.
Whether you’re launching a product in Mumbai, scaling a pop-up in Berlin, or building a fanbase in Tokyo – I’d love to help you tell your story, your way.