Hi! I am Rachita Saha. A cross-cultural strategist and founder helping Japanese brands thrive across India, Germany, and beyond.

Bridging Cultures, Building Brands.

Let’s Work Together

Market Entry for Japanese Brands

Research, localization strategy, B2B/B2C support

India | EU | US

Influencer & Content Marketing

Creator sourcing, campaign execution, regional storytelling

Gen Z & Gen Alpha.

Pop-Culture Events & Fan Engagement

Concept, production, partnerships

Conventions & more

Research & Strategic Consulting

Consumer insights, brand positioning, creative advisory

Tailored to Japanese SMEs and IP owners

I turn cultural nuance into marketing superpower.

more about me

I’m Rachita Saha – a brand strategist, entrepreneur, and founder of Super Sugoii. I help Japanese brands grow globally through culture-first marketing, influencer campaigns, and immersive experiences across India, Germany, and beyond.

From running pop-culture festivals to building creator-tech platforms like Sugoiify, I specialize in making brands relevant for Gen Z and Gen Alpha.

Let’s co-create something unforgettable.

Email:

rachita@supersugoii.com

Location:

India | Japan | Germany

15

Years of experience

Work Experience

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Super Sugoii

2017-now

Founder & Director

Built a niche marketing consultancy supporting Japanese brands entering the Indian and global market

Led strategy and execution for Kodansha, Bandai Namco, DNP, and other IP owners

Produced and and collaborated with large-scale pop-culture events like Cool Japan Festival with Comic Con India

Developed influencer campaigns, localization strategy, and youth engagement tactics

Rakuten Group | Berlin, Germany

2021-2025

Digital Marketing Manager

Led organic and paid social media for Rakuten Rewards across the UK, Spain, and Germany

Collaborated with internal teams and external agencies to drive campaign performance with limited budgets

Focused on influencer strategy, performance campaigns, and regional growth

Various Clients

2014-2018

Freelance Consultant

Worked with Japanese creators, indie brands, and event organizers on India and SEA market expansion

Services included market research, content strategy, influencer scouting, and digital PR

I’m a brand strategist, culture connector, and the founder of Super Sugoii and Sugoiify — two ventures built to help Japanese businesses grow with purpose, creativity, and consumer insight.

With experience across Tokyo, Berlin, Hamburg, and Mumbai, I specialize in making brands locally relevant and globally admired.

Rachita Saha

Recent Blog

  • How Anime is Opening Conversations on Mental Health in India – And Why It Matters for Japanese IPs

    Anime in 2025 is doing far more than entertaining – it’s changing the way young audiences in India talk about mental health, identity, and self-discovery. A recent Times of India article highlights how stories like Mob Psycho 100 and Blue Period are reaching Indian viewers through platforms such as Netflix, Crunchyroll, and Amazon Prime, offering…

  • India – The Next Big Frontier for Anime IPs & Partnerships

    Anime is no longer niche in India. Surveys and streaming data reveal a surge in popularity, especially among Gen Z and young millennials. According to market research by JetSynthesys, anime accounts for 83% of Indians’ preference for animated content, placing India second only to China in global anime viewership. Industry analysts project the Indian anime market will grow at ~13% CAGR…

  • The Pop Culture Gold Rush in India – Why Now Is the Time for Japanese Brands

    According to a recent CNBC TV18 article, India’s pop culture merchandise market is entering a golden phase. Fueled by Gen Z’s deep fandom and a growing appetite for global culture, India is becoming one of the most promising emerging markets for anime, gaming, comics, and K-content-related merchandise. Key Highlights You Need to Know Why This Matters to Japanese Brands…

  • India’s Economic Ascent in 2025

    India is poised to become the world’s third-largest economy by 2025, with a projected GDP of $4.3 trillion.This growth is driven by robust private consumption, increased capital spending, and a burgeoning labor market. Key sectors such as oil and gas, travel and hospitality, and technology are experiencing significant expansion, fueled by rising disposable incomes, digital transformation, and…

  • Pregnancy Must-haves!

    Congratulations Momma! This is it! The moment of rediscovery; the journey of a lifetime that suddenly transforms you from being somebody else’s daughter to being a mother yourself. A moment where you conceive a life of your own. You have got this! If planned well, this journey can be as smooth as possible! Throughout my…

  • 30 Gifts for his 30th birthday!

    When your husband celebrates his 30th Birthday, it has to be a grand affair. But how does a wife plan this special day for him? What should she gift him? Where should she buy these items from? I was plagued by similar thoughts when I decided that I wanted to make my husband’s birthday undeniably…